Kraft Heinz Headquarters

Client's Vision

Kraft Heinz Canada envisioned a headquarters that could do more than house its teams; it needed to unify them. Situated in Toronto’s historic Old Food Terminal, the project called for a complete reimagining of space, culture, and function to better support over 350 employees and to make the different brands come alive.

Design Strategy

Our approach prioritized user research and inclusivity from the outset. Surveys and engagement sessions shaped a layout that integrates collaboration zones, private retreats, and purpose-built amenities. The design language subtly nods to Kraft’s legacy while embracing the adaptability required of a modern headquarters.

Key Challenge

Harmonizing the unique identity of the sub brands and creating Instagrammable moments within the space. With the brands constantly evolving they needed a solution that would support their consistent marketing efforts. At the same time, the client wanted to express bold brand values of equity, innovation, and community.

Our Solution

Working with our partners we brought the different brands to life without it being overwhelming. We installed an AR mural, which could be updated digitally when the company made any changes. In addition, tech-forward hubs and over 600 workstations were designed for fluid collaboration. Neurodiverse areas, a mother’s room, and a wellness space underscored a commitment to inclusivity. Sustainable materials, from FSC-certified laminates to carbon-neutral flooring, were sourced mindfully.

Defining Moments